FIELD NOTE / 2026 · OUTBOUND, AUTOMATED

Cadence writes the emails. You close the deals.

An AI sales agent for B2B teams in Kazakhstan and the CIS. It discovers prospects, studies each one, drafts personalised emails in Russian, Kazakh or English, and follows up on day 3 and day 7 — until someone replies.

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RU · KZ · EN
Languages, auto-detected
Day 1 / 3 / 7
Follow-up cadence
Gmail API
Sends from your inbox
02 / THE PROBLEM

Cold email is broken. Templates don't fix it.

0hrs
01 · TIME LOST

Sales reps spend four hours a day writing emails.

Manually researching each prospect, drafting an opener, rewriting the subject line. By Wednesday afternoon, you've sent 12 emails and run out of context.

0%
02 · WHAT YOU GET

Average open rate of a cold email in 2026.

Inboxes are louder than ever. Generic openers get filtered before a human reads them. Your 4-hour day produces, at best, one good conversation.

0
03 · THE REASON

Personalisation in a template-based blast.

Variables like {{first_name}} aren't personalisation. Real outreach requires reading the prospect's site, their LinkedIn, last week's press — something a human does, but not at scale.

03 / HOW IT WORKS

Five steps. No prompts.

01 / 05
STEP 01

Describe your ideal customer once.

A sentence is enough. "B2B logistics companies in KZ, 50–500 employees, expanding cross-border." The agent does the rest.

> icp.create({
    region: "KZ, UZ, RU",
    size:   "50-500",
    sector: "logistics · b2b",
    signal: "expansion"
  })
SAVED — icp_028
STEP 02

Agent finds prospects.

Pulls from 200M+ verified B2B contacts, filtered to the CIS market and the decision-makers who actually open email.

SEARCHING…
  · kazpost.kz          ✓ 14 leads
  · tagai.uz            ✓ 6 leads
  · ozon-express.ru     ✓ 22 leads
  · halyk.kz            ✓ 9 leads
  · …
TOTAL 248 PROSPECTS
STEP 03

Studies each one before writing.

Reads the prospect's website, news mentions, LinkedIn role. Identifies the hook that's unique to them — not to their industry.

aigerim.bekova @ kazpost
  ─ ops director, 6y
  ─ press: "14 regions, Q3"
  ─ stack: 1c, asana, slack
  ─ hook: rollout timeline
CONFIDENCE 0.87 ✓
STEP 04

Writes a personalised email.

In the prospect's preferred language. Reference to their specific hook. Subject lines that don't sound like a template. Sent through your Gmail.

DRAFT  · RU
SUBJ   · Развёртывание в 14 регионах
HOOK   · onboarding velocity
LENGTH · 91 words · readable in 22s
SCHED  · Tue 09:14 Almaty
OK TO SEND ✓
STEP 05

Tracks replies. Follows up. Stops.

Detects a real reply (not an out-of-office). Pauses the cadence the moment a human responds. Follow-ups on day 3 and day 7 if silent.

CAMPAIGN · #4291 · KAZPOST
CAMPAIGN LOG LIVE
DAY 01 Initial email sent 09:14
DAY 03 Follow-up #1 · no reply 11:02
DAY 07 Follow-up #2 · no reply 09:48
DAY 09 Reply detected → stop 10:24 ✓
HANDOFF → dinara@
04 / DEMO

See Cadence in action.

Two minutes from blank inbox to a 248-lead campaign — including the moment the agent re-writes a subject line because the first draft "sounded like a template."

REC · 02:14 CAD · DEMO · v1.2
LIVE PRODUCT — NO SIMULATION
02:14 / 02:14
05 / TRY IT

Give the agent a company. Watch it write.

NO SIGNUP· SIMULATED OUTPUT· ~12s
cadence · draft preview IDLE

Press generate.

A personalised draft appears here, character by character — exactly how the agent writes when it picks up a new lead in your inbox.

06 / CADENCE

Nine days, four touches. Until someone replies.

Cadence runs a precise sequence. The moment a real reply lands, the agent pauses the thread and hands the conversation back to you. No double-emails. No "still interested?" messages after a yes.

DAY 01 · 09:14 ALMATY

Initial email — personalised, sent.

Subject references the prospect's specific hook. Body opens with context they recognise. Sent through your own Gmail address — not a third-party SMTP.

STATUSDELIVERED
OPENED14:38
LINKS2 / 2 CLICKED
REPLY—
DAY 03 · 11:02 ALMATY

Follow-up #1 — short, in-thread.

Posted to the original thread, not as a new email. Two sentences. References the same hook with a fresh angle. Quiet, not pushy.

STATUSDELIVERED
THREAD#4291
OPENED—
REPLY—
DAY 07 · 09:48 ALMATY

Follow-up #2 — last touch.

A graceful close. Offers an out, leaves the door open. The agent stops here — no chasing into week three. Calmer than every cold sequence you've ever run.

STATUSDELIVERED
THREAD#4291
OPENED18:11
REPLYPENDING
DAY 09 · 10:24 ALMATY

Reply detected. Campaign stops.

A human replied — not an auto-responder, not a calendar bot. The agent pauses every scheduled message in the thread and hands the conversation back to you, with full context attached.

STATUSREPLY ✓
FROMAIGERIM B.
SENTIMENTPOSITIVE
HANDOFF→ DINARA@
07 / THE DIFFERENCE

A Tuesday afternoon, told twice.

WITHOUT CADENCE

The way it goes today.

01
A rep spends 20 minutes researching one prospect, then 15 more writing the email.
35 minutes per outbound message. Eight a day, if focused.
02
Subject line is a template variant. The prospect has seen it six times.
Filtered as promotional before it reaches the inbox.
03
Follow-ups land in a separate thread, three days late.
"Just bumping this" — and the prospect doesn't remember the first email.
04
Reply detection means refreshing Gmail at 6pm.
Two replies go cold over the weekend. One closes elsewhere.
05
By Friday, the pipeline shows 40 sent, 5 opened, 0 replies.
And next week the rep starts over.
WITH CADENCE

The way it goes now.

01
Cadence drafts a personalised email in four seconds.
Reads the prospect's site and last quarter's press in the same breath.
02
Subject lines built from the prospect's actual context.
Open rate 38% in the CIS pilot — three times the industry average.
03
Follow-ups arrive in the same thread, two sentences, on day 3.
The agent quotes the original hook without copy-pasting it.
04
A real reply pauses the cadence within 90 seconds.
You hear about it in Slack, not by refreshing Gmail.
05
By Friday: 248 sent, 94 opened, 17 replies. Six demos booked.
The rep spent the week closing — not writing.
08 / BUILT FOR CIS

The only sales agent built for Astana, Tashkent, Moscow.

Apollo and Clay weren't designed with Cyrillic subject lines, KZ market hours, or Kazakh greetings in mind. Cadence was — from the database up.

A · LANG
01 / LANGUAGES

Trilingual, by default.

Detects the prospect's language from their site, name, and domain — then writes accordingly. No bolt-on translation layer.

RURussian
KZҚазақша
ENEnglish
B · CONTEXT
02 / LOCAL CONTEXT

Knows how business gets done here.

Understands KZ holiday calendars, the difference between Nauryz and a quiet Tuesday, and that decision-makers in Tashkent don't read email after 7pm.

C · STACK
03 / GMAIL NATIVE

Connect Gmail. That's the setup.

No SMTP relays, no domain warming services, no "deliverability score" dashboards. Cadence sends from your real inbox, where your replies already live.

✓ CONNECT GMAIL
↓
✓ DESCRIBE YOUR ICP
↓
✓ AGENT RUNS
09 / EARLY ACCESS

The first fifty get it free.

We're onboarding fifty CIS-based B2B teams before public launch. No card, no contract — just the agent, your Gmail, and three months to see if it changes how you sell.

✓
YOU'RE ON THE LIST
We'll reach out within 48 hours from dinara@cadence.kz.
23 / 50 SEATS CLAIMED · 27 REMAINING